DON'T PANIC. The Hitchhiker's Guide to AI Visibility

Free Guide — Edition 42.1

A Mostly Accurate Guide to Product Detail Pages

SEO · AEO · GEO · Schema · For Content, Engineering, Product & Marketing Teams

SEO

Title tags, meta descriptions, canonical URLs, and keyword strategy for every PDP element

AEO

Answer Engine Optimization — structuring content so AI assistants can cite your products

GEO

Generative Engine Optimization — Schema.org, JSON-LD, and structured data for AI crawlers

Schema Markup

Product, FAQ, BreadcrumbList, and Review schema with validation checklists

What's Inside

13 essential elements every PDP must have before publish The Six Sacred Sections of product descriptions (300+ word framework) Complete FAQ writing guide with AEO-optimized patterns Image optimization for AI crawlers (alt text, naming, compression) Full Product Schema (JSON-LD) checklist with code examples llms.txt and AI crawler access configuration Role-based responsibility matrix for your entire team Threat-level scoring system (Vogon Fleet → Mostly Harmless) Pre-publish QA checklist and audit procedures

Download the Guide

Available in 7 languages